After all they are from the same company. If I hadn't been like a dog with a bone and eventually got the information I required my sale could have been lost to Sunlite or Okna or some other competitor.
I actually slightly prefer the Softlite and Okna lines so maybe that would have been a good thing
. In all seriousness, all of the major manufacturers do the same type of thing.
I will be taking this matter up with Sunrise directly and will let you know what they say but a BIG thank you to all on here for helping me along the way.
Glad that you were able to get the info that you were looking for. I don't believe that your concerns will fall on anything but deaf ears over there, but I'm sure that confusing clients or being dishonest is far from their intention. As Windows and Washinton said, it is all about selling more windows. If they can come into a market with 3 different brands, they will sign up more dealers and sell more windows. Since (unlike the car analogy above) window manufactuers do not really market their products directly to consumers, it is rarely a major issue as most people have never heard of any window company except for Pella, Marvin, and Andersen. Also, when a window shopper does find out that there may be more than one window line or "brand" by the same manufacturer, it is typically through research and then further research reveals the full truth as it has here. I'd actually recommend that you judge a window on its individual merits as opposed to the name on the label. If you see three windows and determine the one is poor, one medium, and one good, does it really matter if they all come from one manufacturer or from 3 different ones? The important thing is that you get a good window that you like, and a fair price.